Cadillac making it on Broadway. Iconic brand breaking off from GM and moving headquarters moving from Detroit to NYC!

In a major upturn in the revitalization of Cadillac. Today General Motors announced that the iconic Cadillac brand which has stood for luxury for the better part of 112 years will be spun off from parent GM to be a stand alone business unit. With this new re-alignment will also come a move of Cadillac world headquarters from Detroit to New York City.

Johan de Nysschen, who became the new President of Cadillac in August, will be responsible for the brand’s overall operational performance. He is certainly up to the job. He was formerly North American CEO for Audi and CEO of Infiniti.

While Cadillac's current line up has a few flat spots in terms of sales, the all new Escalade, and a new flagship sedan that was teased to the world as the El Miraj concept give a clear view of where Cadillac plans to go to differentiate itself. The move to become a separate entity from parent GM rather than remaining a division as it has for the majority of its life at GM, will allow Cadillac more freedom to pursue growing areas of the luxury car market with more clarity and focus moving forward.

A move like this can only make one wonder what Ford's direction with Lincoln will be moving forward.


Source: General Motors

Press Release:

NEW YORK – As part of the continued expansion of Cadillac, General Motors today announced a strategic realignment that will establish the flagship brand as a separate business unit. In addition, the new Cadillac organization will expand to New York with a new global headquarters opening in 2015.
The realignment affirms Cadillac’s importance to GM’s strategy. Creating a new Cadillac business unit enables it to pursue growing opportunities in the luxury automotive market with more focus and clarity.

“With the relentless upward repositioning of successive new-generation Cadillac products, the next logical step is to provide Cadillac more freedom to cultivate the brand in pursuit of further global growth,” said GM President Dan Ammann.

“Cadillac’s mission is to reinstate the brand to a pre-eminent position among global luxury brands, a bold challenge requiring a distinct and focused new organization,” Ammann said. “More than a division or brand, Cadillac is becoming a center of excellence for our company.”
Johan de Nysschen, who joined Cadillac as its new president in August, will be responsible for the brand’s overall operational performance.

Cadillac’s leadership council is headed by de Nysschen, and consists of Jim Bunnell, vice president of sales and service; Uwe Ellinghaus, chief marketing officer; David Colasinski, chief financial officer; David Leone, executive chief engineer, and Andrew Smith, executive director of design. Further expansion of the Cadillac leadership team will be announced later.

Expansion Includes New York Headquarters
The plan includes expansion to New York City in the form of a multipurpose brand and event space in conjunction with modern loft offices located in the heart of a city renowned for establishing trends and setting standards for the global luxury market.

While the majority of functions with oversight and responsibility for both global and U.S. operations will be located at the new global headquarters, there will be no change to technical product development teams located in Michigan, nor does the plan impact manufacturing or assembly operations. Cadillac management is reviewing options for which specific staffs will be based in New York and which will remain in current locations in the Detroit-area or elsewhere.

Cadillac has operations in more than 40 countries. The brand’s ongoing growth has been driven by an expanded product portfolio, leading to 28 percent global growth in 2013 and an increase of about 10 percent so far this year. Cadillac sales in China have grown 75 percent year to date.

“We are very proud of our Detroit roots and heritage, and the majority of the Cadillac workforce will remain in Michigan," de Nysschen said. "But there is no city in the world where the inhabitants are more immersed in a premium lifestyle than in New York. Establishing our new global headquarters in Soho places Cadillac at the epicenter of sophisticated living. It allows our team to share experiences with premium-brand consumers and develop attitudes in common with our audience."
Company officials thanked New York Gov. Andrew Cuomo for his active support of and involvement in establishing the creation of Cadillac NYC.

"As the media and advertising capital of the world, New York is the ideal location for Cadillac to move its marketing operations to enhance their brand and spur future growth," Gov. Andrew M. Cuomo said.

"From Day One, our administration has been creating a more business-friendly environment that encourages new investments and job creation, and today is another example of how that approach is delivering results for New Yorkers. I welcome Cadillac's marketing team to New York and commend them on their decision to invest personnel and resources alongside our world-class workforce."
Said U.S. Sen. Chuck Schumer:  “To have an iconic American brand like Cadillac choose Manhattan for its global headquarters is another example that this city is a growing hub of innovation. New York continues to be a magnet for the best and the brightest companies and workers alike, and as Cadillac continues on its impressive growth trajectory as a global brand, I’m thrilled it will do so based in New York City."

By: Austin On 19:03

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GM's Akerson to retire in 2014. Mary Barra named as CEO

General Motors has announced that chairman and CEO Dan Akerson will step down from his post effective January 15th, 2014.

Akerson joined General Motors in 2009 as a member of the Board of Directors and was named Chairman and CEO in 2010. He successfully led General Motors through it's difficult bankruptcy and restructuring.

Mary T. Barra, Executive Vice President, Global Product Development & Global Purchasing & Supply Chain will replace Dan Akerson as CEO of GM. She has been responsible for the design, engineering, program management and quality of General Motors vehicles around the world. She has 33 years of experience with GM and began her career in 1980 as an intern at Pontiac.She becomes not only the first female CEO of GM, but also the first female CEO of a global
car company.

The Board also named Theodore (Tim) Solso to succeed Akerson as Chairman.  Solso, was formerly chairman and CEO of Cummins, Inc., and has been a member of the GM Board since June 2012.


Source: General Motors

By: Austin On 08:26

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Saab files for bankruptcy protection. What's next?

The soap opera that has become Swedish automaker Saab, continues to unravel. The automaker is expected in bankruptcy court today in Sweden where it will find if they are shielded from creditors while a buyer for the company is found.

General Motors, former owner of Saab until their own bankruptcy let them shed the automaker, has been blocking the potential sale of Saab to a Chinese automaker. GM's basis is because they do not want the sharing of GMs platform technology with another competitor that could potentially undercut them in the Chinese market that GM has seen huge success with. And unfortunately, Saab depends on GM's help in that are in order to be able to build cars or at least until Saab has the funds to develop their own technology again. And that really isn't going to happen any time soon.

All the while dealers in the US and around the world have been patiently awaiting cars to be able to sell to customers, and with each passing day, its looking less and less likely they'll see them. So is this the swansong for Saab? Unfortunately it looks like it may very well be. I have always been a fan of the brand and would hate to see them go away, but I think the time has come to envision a world without new Saabs.

By: Austin On 06:28

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Book Review: Car Guys vs. Bean Counters

Bob Lutz, love him or hate him is one of my heroes. I see a lot of similarities between him and myself. Not only with the business prowess and the want to succeed, but also the fact that were are true dyed in the wool car guys. Having read Lutz's previous business book, Guts. I anxiously awaited the arrival of Car Guys vs. Bean Counters: The battle for the soul of American Business. At around 230 pages, I couldn't put this book. Every time I would pick it it up, I would get lost in the world of the auto industry I so truly love. There's a brief history lesson about GM's rise to to be the largest auto maker on the planet and the height of their style setting trends of the Harley Earl and Bill Mitchell era at  GM Design to loosing their ways in the Roger Smith era. But it's not all doom and gloom. There are plenty facts about what GM was doing right. And there's some interesting tidbits about other auto makers like Chrysler, Ford, Toyota, and VW. And lastly why the GM bankruptcy was an unfortunate truth that had to happen. bob Lutz is no stranger to the auto industry. His career has spanned nearly 5 decades and he has worked for all of the Detroit Big Three. I won't give away too much, but if you are passionate about cars and you are looking  for a great book to read. I highly recommend picking up Car Guys vs. Bean Counters.

By: Austin On 07:06

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The end has come. GM to wind down Saab operations.

After failed talks between Koenigsegg and now Spyker, General Motors has announced today that the Saab brand is no more. GM will begin immediately to wind down operations of the 62 year old Swedish auto manufacturer. It truly is a shame that a deal couldn't happen between either of the interested parties. But alas there just isn't a place for Saab in the New GM.

Official Statement from GM.

 

Saab Sale Cannot Be Concluded

Brand to be Wound Down

2009-12-18

 

Detroit.  General Motors announced today that the intended sale of Saab Automobile AB would not be concluded. After the withdrawal of Koenigsegg Group AB last month, GM had been in discussions with Spyker Cars about its interest in acquiring Saab. During the due diligence, certain issues arose that both parties believe could not be resolved.  As a result, GM will start an orderly wind-down of Saab operations.


“Despite the best efforts of all involved, it has become very clear that the due diligence required to complete this complex transaction could not be executed in a reasonable time.

In order to maintain operations, Saab needed a quick resolution,” said GM Europe President Nick Reilly.  “We regret that we were not able to complete this transaction with Spyker Cars. We will work closely with the Saab organization to wind down the business in an orderly and responsible manner. This is not a bankruptcy or forced liquidation process. Consequently, we expect Saab to satisfy debts including supplier payments, and to wind down production and the distribution channel in an orderly manner while looking after our customers.”


Saab will continue to honor warranties, while providing service and spare parts to current Saab owners around the world.


As part of its efforts to become a leaner organization, GM began seeking a buyer for Saab’s operations in January.  Last week, Saab Automobile AB announced that it had closed on the sale of certain Saab 9-3, current 9-5 and powertrain technology and tooling to Beijing Automotive Industry Holdings Co. Ltd. (BAIC).  GM expects today’s announcement to have no impact on the earlier sale.


As the company continues to reinvent itself, GM has been faced with some very difficult but necessary business decisions. The focus will remain on the four core brands – Buick, Cadillac, Chevrolet and GMC – and several regional brands, including Opel / Vauxhall in Europe.  This will enable the company to devote more engineering and marketing resources to each brand and model.




General Motors Company, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall, Wuling and Jiefang. More information on the new General Motors Company can be found at www.gm.com.

By: Austin On 07:49

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As official as it is going to get. General Motors files for bankruptcy

We're experiencing history folks. General Motors, the largest auto manufacturer and one of the worlds largest corporations has officially filed for bankruptcy in the United States Bankruptcy Court.

We are awaiting a press conference from President Barak Obama regarding GM, and we will bring updates as they become available.

We do know that Chairman Fritz Henderson WILL continue to lead GM through bankruptcy. The fate of Saturn, Hummer and Saab is still up in the air at this point. Going through bankruptcy, GM will carry Chevrolet, Cadillac, Buick, GMC Truck. Hummer, Saturn, Saab and Pontiac will be either phased out or sold.

The New York Stock Exchange was showing GM stock valued at $.75 cents late last night with morning trading showin $.70, though it has steadily gone back up all morning. Currently it is trading at $.98 cents per share.

By: Austin On 07:44

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General Motors to declare bankruptcy tomorrow

Tomorrow will be a truly sad day for the automobile industry. General Motors, the largest automobile manufacturer in the world, bankrupt. It just doesn't make sense saying it, even though we've been talking about it for months now.

General Motors was once THE company to watch in the industry. You could have said, what General Motors wants is what America wants. Unfortunately that isn't the case any more. Poor management decissions and the inability to keep up with market trends led to yearly losses in the billions of dollars. Couple that with legacy costs, the UAW, and the failure to restructure after government loans to the tune of $20 billion and we're left with the smoldering pile of goo that was once General Motors.

The saddest part is the loss of some great GM brands. We lost Oldsmobile in 2004. Hummer and Saab had been up in the air for the last 6 or so months, Saturn was poisoned by GM management over the last 15 + years. Opel is being divided up. And the biggest blow, Pontiac. Finally when Pontiac is making some great, fun cars they get the rug pulled out from under them.

This leaves GM with just Chevrolet, Cadillac, Buick, and GMC truck. I doubt we'll see the giant of GM that once was in the 1950s and 60s.

Stay tuned for more info as it becomes available.

By: Austin On 18:35

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